Privacy and cookies policy  
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Introduction  
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.1 We are committed to safeguarding the privacy of our website visitors and  
service users.  
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.2 This policy applies where we are acting as a data controller with respect to  
the personal data of our website visitors and service users; in other words,  
where we determine the purposes and means of the processing of that  
personal data.  
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.3 We use cookies on our website. Insofar as those cookies are not strictly  
necessary for the provision of our website and services, we will ask you to  
consent to our use of cookies when you first visit our website.  
.4 In this policy, "we", "us" and "our" refer to NUMBER TALE LTD. For more  
information about us, see Section 19.  
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How we use your personal data  
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.1 In this Section 2 we have set out:  
(a) the general categories of personal data that we may process;  
(b) in the case of personal data that we did not obtain directly from you,  
the source and specific categories of that data;  
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c) the purposes for which we may process personal data; and  
d) the legal bases of the processing.  
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.2 We may process data about your use of our website and services ("usage  
data"). The usage data may include your IP address, geographical location,  
browser type and version, operating system, referral source, length of visit,  
page views and website navigation paths, as well as information about the  
timing, frequency and pattern of your service use. The source of the usage  
data is our analytics tracking system. This usage data may be processed for  
the purposes of analysing the use of the website and services. The legal basis  
for this processing is our legitimate interests, namely monitoring and  
improving our website and services and commercial use.  
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.3 We may process your website user account data ("account data"). The  
account data may include your name and email address. The account data  
may be processed for the purposes of operating our website, providing our  
services, ensuring the security of our website and services, maintaining back-  
ups of our databases and communicating with you. The legal basis for this  
processing is our legitimate interests, namely the proper administration of our  
website and business and commercial use.  
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.4 We may process your information included in your personal profile on our  
website ("profile data"). The profile data may include your name, address,  
telephone number, email address, profile pictures, gender, date of birth,  
relationship status, interests and hobbies, educational details and  
employment details. The profile data may be processed for the purposes of  
enabling and monitoring your use of our website and services. The legal basis  
for this processing is our legitimate interests, namely the proper  
administration of our website and business and commercial use.  
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.5 We may process any of your personal data identified in this policy where  
necessary for the establishment, exercise or defence of legal claims, whether  
in court proceedings or in an administrative or out-of-court procedure. The  
legal basis for this processing is our legitimate interests, namely the  
protection and assertion of our legal rights, your legal rights and the legal  
rights of others.  
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.6 We may process any of your personal data identified in this policy where  
necessary for the purposes of obtaining or maintaining insurance coverage,  
managing risks, or obtaining professional advice. The legal basis for this  
processing is our legitimate interests, namely the proper protection of our  
business against risks.  
.7 In addition to the specific purposes for which we may process your personal  
data set out in this Section 2, we may also process any of your personal data  
where such processing is necessary for compliance with a legal obligation to  
which we are subject, or in order to protect your vital interests or the vital  
interests of another natural person.  
.8 Please do not supply any other person's personal data to us, unless we  
prompt you to do so.  
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Automated decision-making  
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.1 We will use your personal data for the purposes of automated decision-  
making in relation to advertisements shown.  
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.2 This automated decision-making will involve usage data and profile data.  
.3 The significance and possible consequences of this automated decision-  
making is to show appropriate advertisements.  
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Providing your personal data to others  
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.1 We may disclose your personal data to any member of our group of  
companies (this means our subsidiaries, our ultimate holding company and all  
its subsidiaries) insofar as reasonably necessary for the purposes, and on the  
legal bases, set out in this policy.  
.2 We may disclose your personal data to our insurers and/or professional  
advisers insofar as reasonably necessary for the purposes of obtaining or  
maintaining insurance coverage, managing risks, obtaining professional  
advice, or the establishment, exercise or defence of legal claims, whether in  
court proceedings or in an administrative or out-of-court procedure.  
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.3 Your personal data held in our website database will be stored on servers of  
our hosting services providers.  
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.4 We may disclose your enquiry data to one or more of those selected third  
party suppliers of goods and services identified on our website for the  
purpose of enabling them to contact you so that they can offer, market and  
sell to you relevant goods and/or services. Each such third party will act as a  
data controller in relation to the enquiry data that we supply to it; and upon  
contacting you, each such third party will supply to you a copy of its own  
privacy policy, which will govern that third party's use of your personal data.  
.5 In addition to the specific disclosures of personal data set out in this Section  
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, we may disclose your personal data where such disclosure is necessary for  
compliance with a legal obligation to which we are subject, or in order to  
protect your vital interests or the vital interests of another natural person. We  
may also disclose your personal data where such disclosure is necessary for  
the establishment, exercise or defence of legal claims, whether in court  
proceedings or in an administrative or out-of-court procedure.  
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International transfers of your personal data  
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.1 In this Section 5, we provide information about the circumstances in which  
your personal data may be transferred to countries outside the European  
Economic Area (EEA).  
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.2 You acknowledge that personal data that you submit for publication through  
our website or services may be available, via the internet, around the world.  
We cannot prevent the use (or misuse) of such personal data by others.  
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Retaining and deleting personal data  
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.1 This Section 6 sets out our data retention policies and procedure, which are  
designed to help ensure that we comply with our legal obligations in relation  
to the retention and deletion of personal data.  
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.2 Personal data that we process for any purpose or purposes shall not be kept  
for longer than is necessary for that purpose or those purposes.  
.3 Notwithstanding the other provisions of this Section 6, we may retain your  
personal data where such retention is necessary for compliance with a legal  
obligation to which we are subject, or in order to protect your vital interests  
or the vital interests of another natural person.  
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Security of personal data  
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.1 We will take appropriate technical and organisational precautions to secure  
your personal data and to prevent the loss, misuse or alteration of your  
personal data.  
.2 You acknowledge that the transmission of unencrypted (or inadequately  
encrypted) data over the internet is inherently insecure, and we cannot  
guarantee the security of data sent over the internet.  
.3 You should ensure that your password is not susceptible to being guessed,  
whether by a person or a computer program. You are responsible for keeping  
the password you use for accessing our website confidential and we will not  
ask you for your password (except when you log in to our website).  
8.  
Your rights  
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.1 In this Section 8, we have summarised the rights that you have under data  
protection law. Some of the rights are complex, and not all of the details have  
been included in our summaries. Accordingly, you should read the relevant  
laws and guidance from the regulatory authorities for a full explanation of  
these rights.  
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.2 Your principal rights under data protection law are:  
(a) the right to access - you can ask for copies of your personal data;  
(b) the right to rectification - you can ask us to rectify inaccurate personal  
data and to complete incomplete personal data;  
(c)  
the right to erasure - you can ask us to erase your personal data;  
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.3 To the extent that the legal basis for our processing of your personal data is:  
(a) consent; or  
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b) that the processing is necessary for the performance of a contract to  
which you are party or in order to take steps at your request prior to  
entering into a contract,  
and such processing is carried out by automated means, you have the right  
to receive your personal data from us in a structured, commonly used and  
machine-readable format. However, this right does not apply where it would  
adversely affect the rights and freedoms of others.  
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.4 If you consider that our processing of your personal data infringes data  
protection laws, you have a legal right to lodge a complaint with a  
supervisory authority responsible for data protection. You may do so in the  
EU member state of your habitual residence, your place of work or the place  
of the alleged infringement.  
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.5 To the extent that the legal basis for our processing of your personal data is  
consent, you have the right to withdraw that consent at any time. Withdrawal  
will not affect the lawfulness of processing before the withdrawal.  
.13 You may exercise any of your rights in relation to your personal data by  
written notice to us, in addition to the other methods specified in this Section  
8.  
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Third party websites  
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.1 Our website includes hyperlinks to, and details of, third party websites.  
.2 We have no control over, and are not responsible for, the privacy policies and  
practices of third parties.  
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0. Personal data of children  
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0.1 Our website and services are targeted at persons over the age of 5 and  
above.  
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0.2 If we have reason to believe that we hold personal data of a person under  
that age in our databases, we will delete that personal data.  
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1. Updating information  
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1.1 Please let us know if the personal information that we hold about you needs  
to be corrected or updated.  
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2. Acting as a data processor  
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2.1 Insofar as we act as a data processor rather than a data controller, this policy  
shall not apply. Our legal obligations as a data processor are instead set out  
in the contract between us and the relevant data controller.  
13. About cookies  
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3.1 A cookie is a file containing an identifier (a string of letters and numbers) that  
is sent by a web server to a web browser and is stored by the browser. The  
identifier is then sent back to the server each time the browser requests a  
page from the server.  
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3.2 Cookies may be either "persistent" cookies or "session" cookies: a persistent  
cookie will be stored by a web browser and will remain valid until its set  
expiry date, unless deleted by the user before the expiry date; a session  
cookie, on the other hand, will expire at the end of the user session, when  
the web browser is closed.  
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3.3 Cookies do not typically contain any information that personally identifies a  
user, but personal data that we store about you may be linked to the  
information stored in and obtained from cookies.  
14. Cookies used by our service providers  
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4.1 Our service providers use cookies and those cookies may be stored on your  
computer when you visit our website.  
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4.2 We use Google Analytics. Google Analytics gathers information about the use  
of our website by means of cookies. The information gathered is used to  
create reports about the use of our website. You can find out more about  
Google's use of information by visiting https://www.google.com/policies/  
privacy/partners/ and you can review Google's privacy policy at https://  
policies.google.com/privacy.  
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4.3 We publish Google AdSense advertisements on our website. The  
advertisements may be personalised to reflect your interests. To help  
determine your interests Google and its partners use cookies. The cookies are  
used to track your previous visits to our website and your visits to other  
websites. You can opt out of Google's personalised advertising by visiting  
https://www.google.com/settings/ads and you can opt out of third party  
cookies use for personalised advertising by visiting http://www.aboutads.info.  
You can review Google's privacy policy at https://policies.google.com/privacy.  
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4.4 We use a Facebook pixel on our website. Using the pixel, Facebook collects  
information about the users and use of our website. The information is used  
to personalise Facebook advertisements and to analyse the use of our  
website. To find out more about the Facebook pixel and about Facebook's use  
of personal data generally, see the Facebook cookie policy at https://  
www.facebook.com/policies/cookies/ and the Facebook privacy policy at  
https://www.facebook.com/about/privacy. The Facebook cookie policy  
includes information about controlling Facebook's use of cookies to show you  
advertisements. If you are a registered Facebook user, you can adjust how  
advertisements are targeted by following the instructions at https://  
www.facebook.com/help/568137493302217.  
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5. Managing cookies  
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5.1 Most browsers allow you to refuse to accept cookies and to delete cookies.  
The methods for doing so vary from browser to browser, and from version to  
version. You can however obtain up-to-date information about blocking and  
deleting cookies via these links:  
(a) https://support.google.com/chrome/answer/95647 (Chrome);  
(b) https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-  
website-preferences (Firefox);  
(c)  
https://help.opera.com/en/latest/security-and-privacy/ (Opera);  
(d) https://support.microsoft.com/en-gb/help/17442/windows-internet-  
explorer-delete-manage-cookies (Internet Explorer);  
(e) https://support.apple.com/en-gb/guide/safari/manage-cookies-and-  
website-data-sfri11471/mac (Safari); and  
(f)  
https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-  
privacy (Edge).  
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5.2 Blocking all cookies will have a negative impact upon the usability of many  
websites.  
5.3 If you block cookies, you will not be able to use all the features on our  
website.  
16. Amendments  
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6.1 We may update this policy from time to time by publishing a new version on  
our website.  
6.2 You should check this page occasionally to ensure you are happy with any  
changes to this policy.  
6.3 We may notify you of significant changes to this policy by email.  
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7. Our details  
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7.1 This website is owned and operated by NUMBER TALE LTD.  
7.2 We are registered in England and Wales under registration number 12372285,  
and our registered office is at 74 Kingsway, EN3 4HT.  
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7.3 You can contact us:  
a) by email, using the email address published on our website.  
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